Linus
Linus is a Duolingo-style SAT prep platform.
I worked closely with the founders to design user flows, interactive prototypes, and high-fidelity visuals to improve usability and engagement. We also worked on a checkpoint system, which made it possible to do more research and avoid future mistakes. I was lucky to have a team that made space to engage deeply with each other.
I worked closely with the founders to design user flows, interactive prototypes, and high-fidelity visuals to improve usability and engagement. We also worked on a checkpoint system, which made it possible to do more research and avoid future mistakes. I was lucky to have a team that made space to engage deeply with each other.
The main features I worked on: Leaderboards, Video Library, Drills, Turbo Gifting, Study Buddies, Personal Plan, Map, Past Mistakes, App Store screens.
Problem
Value creation, suistainable growth, value growth.
Over 2 million students take the SAT each and every year – the most important test of a young person's life. But outcomes are highly inequitable, with affluent students able to afford high-priced private tutors while others have to rely on borrowed and out-of-date textbooks.
Solution
• Linus has helped over 50k students do better on the SAT! That is over 2% of the annual test-taking population of ~2m.
• Designed to make SAT prep. equitable, accessible, and engaging, the platform empowers students with modern, interactive learning experiences.
• A gamified, accessible platform that replaces expensive tutoring.
• Designed to make SAT prep. equitable, accessible, and engaging, the platform empowers students with modern, interactive learning experiences.
• A gamified, accessible platform that replaces expensive tutoring.
August trial → paid conversion: 46%
(+25% vs. July, +40% since May)
Payer conversion doubled
across all platforms
50k users prepping
5k total payers
Research
Before each new feature, I conducted research, analyzed competitors, and studied the target audience. Closely communicate with the product manager and developers.
